Effective Date: March 26th 2024
At The Plant Guy, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and share your information when you visit or make a purchase from our website, hosted on Shopify.
1. Information We Collect
When you visit our website, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. Here are the types of information we collect:
- Device Information: Includes details about your web browser, IP address, time zone, and some of the cookies installed on your device.
- Usage Information: Includes information about the individual web pages or products you view, what websites or search terms referred you to the site, and how you interact with the site.
- Order Information: When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.
2. How We Use Your Information
We use the information we collect from you to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations), to communicate with you, to screen our orders for potential risk or fraud, and more generally to improve and optimize our site. Specifically, we partner with Microsoft Clarity and Microsoft Advertising to understand how you use and interact with our website. We use tools like behavioral metrics, heatmaps, and session replay to enhance your user experience and to market our products/services more effectively.
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here. We also use Microsoft Clarity and Microsoft Advertising to help us understand how our customers use the site—you can read more about how Microsoft uses your information here.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, we partner with Microsoft Advertising to display ads that are relevant to your interests.
5. Cookies and Tracking Technologies
We use first and third-party cookies and other tracking technologies to collect and analyze information about your browsing and purchasing behavior on our website. These technologies help us assess the popularity of our products/services and understand your online activities, enabling us to tailor our marketing efforts more effectively.
6. Data Retention
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@theplantguy.com
By using our website, you agree to the collection and use of your personal information as described in this Privacy Policy.